Adwords

Adwords: in itself the name does not convey any meaning whatsoever about its nature and form. It is another paying program available to all, which lays emphasis on PAY PER CLICK advertising. Those of you who are familiar with the term, will know the risks of entering in such a field. Although this also is claimed to be a free service, I do not understand that it is completely free. You have to pay google first and then you start getting paid. But before getting into that discussion, let us first understand the nature and form of Adwords. For this purpose, let us first understand pay per click advertising.

WHAT IS PAY PER CLICK ADVERTISING ?

Pay per click advertising is simple to understand. When you conduct a search on google, you see search results. But along with those results you also see some advertisements spread in the right hand side of the results page. These are advertisements by product owners and businessmen who want their products advertised over the internet. To publish these advertisements, google takes a small charge for every click that is made on these advertisements. Now these charges are payed by the product owner whose links are clicked. This is the concept of pay per click advertising. The advertiser pays only for the clicks that are made on his advertisements. There is no cost incurred as long as no impressions are made on those ads. But as soon as a click is registered google takes its share for displaying those ads. Now the profits earned are enough in ratio to the cost incurred so that the advertiser seldom falls losing something to google.

HOW AND WHAT DO I ADVERTISE WHEN I DO NOT OWN A PRODUCT TO PROMOTE ON THE INTERNET?

This is a question most of you must be asking yourselves by now. Continue reading and you will know that there is no cost incurred and you can still promote products made by other manufacturers and still earn a descent profit. Sometimes these profits are large enough to make you a descent income. This type of online business where you promote the products of others is termed as AFFILIATE MARKETING. You can see AFFILIATE MARKETING for further details. Talking about adwords, I'll say that google is the largest platform that I can think of where one can promote his products. Adwords is the tool you can use to display your products or your promotional products on google search pages and sites where adsense is active. There is a strong connection between google's adsense and adwords programs and you can find it for yourselves here.
Now that you know how to use adwords please check the affiliate marketing page if you do not have a product of your own. If you do have a product you wish to promote on the internet, please sign up directly for google adsense and start your advertising on google. But if you do not and wish to earn upto 50% commissions by selling products belonging to others, you must check with affiliate marketing. For rest of the details of how to setup your adwords earnings click here.